Etihad has branded 2011 as "The Year of Abu Dhabi", with hotels, restaurants, shops, cultural attractions and sports facilities providing a wide range of fantastic discount offers and deals to entice tourists to spend time in Abu Dhabi.

You can enjoy luxurious hotel stays, exquisite fine dining or experience a desert adventure, all at a discounted rate as part of "Essential Abu Dhabi". All you need to do is show your Etihad Airways Boarding Pass to any one of our "Essential Abu Dhabi" partners.

Etihad has also painted a brand new aircraft with 'Visit Abu Dhabi in 2011,' which will carry the message to many of their 65 destinations across the world.

The campaign is being supported by the Abu Dhabi Tourism Authority as a major partner, and demonstrates the commitment of the entire local tourism industry to work together effectively, promoting Abu Dhabi as a major global destination.

Make sure you visit www.essentialabudhabi.com (link opens in new window) before you travel, for all the most up to date discounts.