Winning or being shortlisted for a Hollis Sponsorship Award is a fantastic achievement; a huge boost to all those who have worked on the campaign.

Etihad Airways became the main sponsor of Harlequins in July 2007 and have aimed to develop the matchday experience for supporters, along with community rugby in the UK. Etihad Airways have supported the Curtain Raiser Cup ,which is now the leading community junior rugby tournament within the London and South East region. Etihad Airways have also engaged with fans by enhancing the promotions QUINSSA offers to members along with the latest spectacle at half time; the Etihad Airways Rugball Challenge.

Nick Cottage, Etihad Airways, Head of Sponsorship said: "The Harlequins sponsorship was our first UK sponsorship and has been a major success. It has been great to activate the sponsorship both in the UK and here in the UAE. The relationship we have with Harlequins is fantastic and they have been an excellent and pro-active rights holder which has enabled us to carry out so many activities."

Commenting on the achievement, Harlequins Chief Executive Mark Evans said: "We are all absolutely delighted to be nominated for such a prestigious award. Our relationship with Etihad Airways continues to be a productive, mutually beneficial and innovative one - they are a great partner to have as a main sponsor."

The winner will be announced on March 30th at the gala dinner, to be held at the Marriott, Grosvenor Square. Hopefully Etihad can add to their win at the European Sponsorship Awards for the sponsorship of the GAA All Ireland Senior Hurling Championship at the end of 2008