Local students challenged to boost Harlequins attendance
30 June 2009 10:00am
Forty students from Richmond upon Thames College took part in an Apprentice-style challenge at The Stoop this week, where they were asked to come up with ideas to increase attendance at Harlequins' opening games of next season.
The event, run by Richmond Council in partnership with Harlequins, saw the business studies students work over two days, before pitching their ideas to a panel of judges.
Cllr Malcolm Eady, Cabinet Member for Education and Children's Service on Richmond Council, said;
"Enabling students to take part in events like these is one of the best ways to develop their skills and put into practice what they have been learning in the classroom.
"The Council, together with our partners like Harlequins, is dedicated to providing these opportunities and developing a strong relationship between schools and colleges and local employers. This project is certainly something we will be looking to repeat, my congratulations go to all those who took part."
The students were given anintroduction to the work of Harlequins and took part in speed network sessions about the different functions of the business, such as marketing, retail and finance.
The winning team suggested Harlequins host an outdoor event the week before the first game of the season, at which discounted tickets were promoted and sold.They were presented with vouchers, match tickets and a signed shirt. There were also prizes for best presentation, teamwork and financial planning.
Commenting on the day, Harlequins Community Development Manager, Ben Thurlow said;
"We are really pleased to be able to support this innovative idea and the students have shown great enthusiasm for the task. September attendances are a genuine challenge for most professional rugby clubs and some of the ideas that the students came up with have true potential. I'm sure that in partnership with Richmond College and Richmond Education Business Partnership we'll be able to make this a sustainable annual award and I'm looking forward to next years competition already."
During week commencing 22nd April Harlequins will launch an innovative, new Membership Scheme which will replace the existing Season Ticket Holder Programme. Further details of the scheme will be announced in due course.