Announcing the sponsorship Phil Couchman, Chief Executive Officer of DHL Express UK said, "Rugby union is enjoying a growing international profile and that will only increase with the Rugby World Cup being held in this country in 2015. But when it came to deciding which club for us to support, who better than the current champions of England. Quins ranks among the leading club brands in world rugby, they have a fantastic fan base, and as a club share many of our values. We're looking forward to working with them over the next three years and helping to deliver the title back to the Stoop."

Commenting on the sponsorship, David Ellis, Chief Executive of Harlequins said, "To be selected by a leading international company like DHL to be its first rugby partner in this country reflects very well on the growing stature of Harlequins both on and off the pitch. Not only is DHL the world's leading express and logistics company, it is also an experienced sponsor and understands the added value that sport can bring to its commercial activities."

The sponsorship was brokered by brandmeetsbrand.