LV=, already official Harlequins sponsors, has agreed to take the title rights and the game will be known as the LV= Big Game 3. The fixture will be shown live on Sky Sports 2 and hopes to break the record for the highest attendance for a regular Premiership fixture. The existing record is already held by Harlequins when they attracted 77,000 to the Big Game 2 fixture last year when Harlequins played London Wasps at Twickenham Stadium.

With 70% of tickets priced at £10 for adults and £5 for children, the annual Christmas fixture has proved a hit with people looking for quality entertainment at an affordable price over the Christmas period. Supporters looking to purchase tickets should go to www.ticketmaster.co.uk to buy tickets so that they can attend the game with their friends and family.

With some great entertainment lined up on the day, further details of which will be announced very soon, not to mention the mouth-watering match between the two rival clubs, excitement is really building for the big day out.

Commenting on LV='s involvement with LV= Big Game 3, Mark Evans, Harlequins Chief Executive Officer said: "We are thrilled that LV= has increased its involvement with Harlequins by becoming the title sponsors of the Big Game 3. LV= has been a fantastic supporter of the club for the past three seasons and we are delighted they see the value of being associated with such an exciting event at Christmas time and are looking forward to further enhancing our relationship with them over the coming months in the build up to the match."

Lindsey Tier, LV= Head of Sponsorship, added: "We are very pleased to be able to further enhance our existing relationship with Harlequins and sponsor the Big Game 3. As an event for all the family this fits in well with our brand and values as well as the financial products we offer. Sponsorship is an important marketing channel for us and we are pleased to put our support behind this popular event."

For more information please contact Will Thomas (Harlequins) on 020 8755 5762 / will.thomas@expsport.co.uk or Sally Silver (LV=) on 020 8256 6896 / sally.silver@LV.com.