Kendall is a sports industry specialist with 16 years experience working for the Volvo Ocean Race, Volvo Cars and BSkyB. The 40-year-old joins the London club from his position of Director at Portas Consulting, a professional services company specialising in sport.

A graduate of Durham University, Kendall brings strong project management expertise and a track record of delivering major strategic, organisational, membership, commercial and sponsor programmes for rights holders, federations and corporate businesses to his new role.

Announcing the appointment Harlequins Chief Executive David Ellis said, "The club is experiencing a remarkable period in its history both on and off the pitch. Last season's success has focussed much attention on the club and that has created a wealth of commercial opportunities. It is important that we capitalise on them and I'm delighted that we have attracted an experienced executive of the calibre of James Kendall to lead the club in this vital role."

Commenting on his move to Harlequins, James Kendall said, "Harlequins has a rich heritage and enviable assets on which to build a really exciting commercial proposition. This combined with the ambition and strategic focus of the club makes this a rare opportunity and a challenge I can't wait to start. I look forward to bringing my broad experience from the sports industry and making a significant contribution towards the long term success of the club."

Mr Kendall will take up his appointment on 5th November.